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Demographics

Demographics | Editorial Calendar | Specifications

Gender: Mothers 89% Fathers 11%

Age: The typical Family Magazine reader is 24 to 37 years old

Average Disposable Income: $88,343/year

1/3 of Family Magazine readers have a Disposable Income of more than $100,000

1/5 of Family Magazine readers have a Disposable Income of more than $150,000

Marital Status:

• Married 67%
• Single Parents 32%
• Grandparents and Others 1%

Children's Ages:

• Have children age birth through 5: 72%.
• Have children ages 6 through 11: 63%
• Have teenagers: 37%
• Plan to have more kids this year: 41%

Highly Educated Readers:

• College Educated: 69%
• Post Graduate: 34%

Readers purchase from Family Magazine advertisers:

• More than 97% of our readers read the ads and use them to make purchasing decisions.
• More than 75% of our readers keep each issue until the next, or save it for reference.

Readers actively use Family Magazines often:

• 99% of our readers use the Family Magazine Classifieds
• 88% of our readers refer to the Family Magazine calendar?several times each month
• 39% of our readers refer to Family Magazine 10 times or more each month

Our readers plan to send their kids to private school:

• Preschool or Daycare: 52%
• Private Kindergarten: 41%
• Private Elementary School: 51%
• Private Middle School: 54%
• Private High School: 49%

Family Magazines bring you ACTIVE READERS looking for your family friendly products and services

Family Magazines bring you AFFLUENT READERS who can afford your family friendly products and services

Family Magazines bring you CUSTOMERS

FREQUENCY: Monthly

AVAILABLE AT OVER 3,500 LOCATIONS INCLUDING: Sidewalk news racks, children’s clothing & furniture stores, shopping malls, boutiques, libraries, medical/dental offices, specialty shops, hospitals, private & public schools, community centers and many other locations where you’ll find parents and children.

Editorial Calendar

Demographics | Editorial Calendar | Specifications

JANUARY • Making Money Make $ense

Features

Best of Family Travel for 2009
Family Choice Awards
Specialty Camp: A Fast Pass to Fun!

Specials

Education & Enrichment Spring Directory
Home Improvement Directory
Summer Camp Sneak Peek!

FEBRUARY • Valentine’s Day

Features

Electronic Dating & Your Child
Mating Rituals of the Modern Mom
Romantic Getaways for Mom & Dad

Specials

Summer Camp Guide
Valentine’s Day Dining & Gifts Guide

MARCH • Family Detox: Vital Health Trends

Features

Prepping for Picnic Season
Spring Break for The Whole Family

Specials

Quarterly Health Guide
Summer Camp Guide
Swim & Safety

APRIL • Family Travel & Fun

Features

Autism Revolution: Acceptance & Hope
Gearing Up for Summer Camp!
Summer Family Travel Preview

Specials

Spring Party, Party, Party! Directory
Summer Camp Guide
Summer Teen Sports Guide
Swim & Safety

MAY • Mommy & Me

Features

Asthma/Allergy Awareness
Mommy Things to Do, Places to Go
Summer Movie Preview
Weekend Getaways for Mom & Friends

Specials

Mother’s Day Dining & Gifts Guide
Summer Camp Guide
Swim & Safety

JUNE • Rites of Passage: Dads & Grads!

Features

Summer Reading Contest!
Planning Your Summer Road Trip

Specials

Gift Guide for Dad’s & Grads
Quarterly Health Guide
Summer Camp Guide
Swim & Safety

JULY • Ultimate DIY Summer Part 1

Features

Fireworks & Theme Parks!
Summer Reading Contest!
UV Safety Month

Specials

Summer Camp Guide
Summer Party, Party, Party! Directory
Swim & Safety

AUGUST • Ultimate DIY Summer Part 2

Features

Gearing Up for Fall Sports
National Immunization Month
Summer Reading Contest!

Specials

Back to School Buying Guide
Fall Education Directory
Outdoor Adventure Guide
Summer Camp Guide
Swim & Safety

SEPTEMBER • Back to School Survival Guide

Features

Fall Sports Safety
Outdoor Education Spotlight
Top Choices For Afterschool Fun
Winter Getaway Preview

Specials

Holiday Gift Guide Preview
Quarterly Health Guide: Focus on Yoga

OCTOBER • Halloween Fun

Features

Breast Cancer Awareness
Costume Safety
Winter Getaways

Specials

Holiday Gift Guide
Spotlight on Winter Camps
Winter Party, Party, Party! Directory

NOVEMBER • Holiday Health & Giving

Features

Health Holiday Recipes
Holiday Movie Preview
Thanksgiving Tips & Tricks
Voluntourism: Giving on the Go!

Specials

Adoption & Foster Care Directory
Holiday Gift Guide

DECEMBER • Winter Holidays

Features

Family Choice Awards
Holiday Sights & Sounds
The Best Holiday Destinations
Winter Holiday Treats!
Winter Reading Contest!

Specials

Holiday Gift Guide
Must-Have Camp Gadgets
Quarterly Health Guide: Festive Fitness
Safe Travel Guide
Spring Education Directory

Advertising Every Month

Mom, Baby, Toddler, Kid, Education, After School Activities, Special Needs, Camps, Teen, Family, Gifts & Goodies, Calendar, Classified

Specifications

Demographics | Editorial Calendar | Specifications

Ad Sizes (W x H inches)

A) Full Page (6.875 x 9.5)
B) 2/3 Page Square (6.875 x 7.0938)
C) 2/3 Page Vertical (4.5417 x 9.5)
D) 1/2 Page Horizontal (6.875 x 4.6875)
E) 1/2 Page Vertical (4.5417 x 7.0938)
F) 1/3 Page Square (4.5417 x 4.6875)
G) 1/3 Page Vertical (2.2083 x 9.5)
H) 1/4 Page (3.375 x 4.6875)
I) 1/6 Page Vertical (2.2083 x 4.6875)
J) 1/6 Page Horizontal (4.5417 x 2.2812)
K) 1/12 Page (2.2083 x 2.2812)
L) 1/4 Page Horizontal (6.875 x 2.2812)
M) 1/8 Page (3.375 x 2.2812)
N) 1/2 Page Vertical (3.375 x 9.5)

Page Dimensions (W x H inches)

Trim size: 7 5/8" (7.625) x 10 1/4" (10.25)
Bleed: 1/4" (.25)
Live Area: 6 7/8" (6.875) x 9 1/2" (9.5)
[ cover, back cover, inside cover, inside back cover: 6 7/8" (6.875) x 9 1/2" (9.5) ]
Line screen: 85
[ cover, back cover, inside cover, inside back cover: 133 ]

Supported File Formats

PDF (v6*)
IDD (InDesign CS3*)
QXD (QuarkXPress v4.1*)
EPS (Photoshop CS3* or Illustrator CS3*)
TIF (Photoshop CS3*)
*earlier versions are also supported

NOTE: Our graphics department does not modify PDF, EPS or TIF files. Please ensure that these file types conform to our specifications and are press ready. For Illustrator EPS files, remember to convert all type to outlines to ensure correct type display.

Image resolution: 200 ppi [ cover, back cover, inside cover, inside back cover: 300 ppi ]

Color modes: Bitmap, Grayscale or CMYK (RGB files are not accepted)
CMYK output: 260 max
Grayscale output: 85% max

File Delivery

For files over 3mb, please upload them via our file upload website at www.lafamilyfiles.com.

For files under 3mb, please email them to your sales representative. In the subject of your email, include your company name, the name of your ad. rep. and the issue it is to appear in (ie. Company / Rep / Month). In addition, name your attachments with your company and the issue it is to appear in (ie. Company / Month).